Comments on DAILY FILM DOSE: A Daily Film Appreciation and Review Blog: OPEN LETTER TO HOLLYWOOD: No More Red Font Eddie M...

Great letter, Alan. Something I wish I had caught ...

2008-06-26T22:51:00.000-04:00

Great letter, Alan. Something I wish I had caught onto and wrote about myself. People don't realize how much just the money being spent on marketing affects the quality of movies they see. When the studios release the budgets they spend on an individual movie, it usually does not include the marketing budget. The average marketing budget for all Hollywood films is more then the average production budget for a typical Clint Eastwood budget. That, albeit, is usually along the lines of an independent film, but just think of how the money they spend on marketing could affect a script by hiring just one good writer for just a fraction of the price tag. I didn't say that very well, but I hope you can follow my logic.

It's like cereal boxes in the grocery store, it's ...

2008-06-26T13:03:00.000-04:00

It's like cereal boxes in the grocery store, it's meant to grab the attention of children, people who don't read the labels and everyone who doesn't care if its bad for them, they're going to have some anyways.

But, the attention grabbing qualities of red is not so bad. The other night at the LA Film Fest I was at a screening with Edgar Wright and Bill Hader and they both remembered me after because I wore a bright red shirt that said, "Winchester Pub Crouch End, London." So, I had that going for me. Which is nice.

Alan, well said! Liberate Mr. Murphy from this un...

2008-06-26T12:49:00.000-04:00

Alan, well said! Liberate Mr. Murphy from this unimaginative advertising!

Mike Kealy

here is a great commentary on the homogonization o...

2008-06-26T11:46:00.000-04:00

here is a great commentary on the homogonization of movie marketing in terms of graphic design, especially the font Trajan. it is very funny check it out.
Trajan is the Movie Font